PLACE Alliance, in partnership with Renaissance Planning Group, is working to establish a community-based vision supported by a strategic plan to help shape Sanford’s future. PLACE Alliance, which led the design component of the vision process, focused on six key target areas throughout the City of Sanford, including areas such as the new Sun-Rail station, the Orlando-Sanford International Airport, the downtown and the waterfront, the historic Goldsboro neighborhood, and the US 17-92 and SR 46 corridors. Design outcomes and alternative development scenarios for each target area were explored and tested in concert with community, stakeholder, and city staff participation. Encouraging and incorporating input and feed-back through focus groups, public workshops, and small group meetings has been critical in shaping the vision and in prioritizing the key action items and projects that will guide its implementation. The final report is anticipated to be put forward for adoption to the City Commission in September 2013.